http://www.pervasivepersuasion.com/web_design_with_results_in_mind.php Marketing ROI is a measure of cost-effectiveness--how much bang you are getting for your buck--and should be a key factor in determining your media mix. Online (website and search engine) marketing can be 3 to 10 times more effective than ads placed in traditional offline (print and broadcast) media. http://www.pervasivepersuasion.com/images/Web_Design_Miami.jpg http://www.pervasivepersuasion.com/web_design_with_results_in_mind.php 138 100 Web Design with Results in Mind. PervasivePersuasion.com (Miami Beach FL). http://www.pervasivepersuasion.com/webdesignmiamiflorida/1033.php http://www.pervasivepersuasion.com/webdesignmiamiflorida/1033.php PervasivePersuasion.com (Web Design::Miami Florida). Perhaps because they were emboldened by the perceived impotence of the ACLU, BORDC, Center for Constitutional Rights, "Oath Keepers" and other toothless rights watchdogs, not to mention the inability of Occupy Wall Street to penetrate the mainstream media blackout of efforts to repeal NDAA, on Monday 6 February 2012 H.R. 658 - euphemistically labelled the "FAA Air Transportation Modernization and Safety Improvement Act" - sailed through the Senate (75-20-5) on its way to the White House where some say our pro Super PAC President Barack Obama is expected to swiftly sign it into law... http://www.pervasivepersuasion.com/webdesignmiamiflorida/1032.php http://www.pervasivepersuasion.com/webdesignmiamiflorida/1032.php PervasivePersuasion.com (Web Design::Miami Florida). Miami web design firms and their South Florida mobile web development clients are encouraged to start keeping a close eye on new laws, pending legislation and so-called "trade agreements" coming out of bought-and-paid-for politicians and a corrupt government - long tainted by corporate lobbying - that since the SCOTUS Citizens United v FEC decision are now completely under the control of multinational corporations and the global elite who in turn control them. Chief among the most recent clear and present dangers that have arisen to our freedom is the National Defense Authorization Act of Fiscal Year 2012 (S.1867/H.R.1540), also referred to as "NDAA 2012", "NDAA" or on Twitter "#NDAA"... http://www.pervasivepersuasion.com/webdesignmiamiflorida/1031.php http://www.pervasivepersuasion.com/webdesignmiamiflorida/1031.php PervasivePersuasion.com (Web Design::Miami Florida). Unless (a) your business model involves downloading media in mass to "Me too!" markets like tunes for teens, or (b) your deposit slips have spaces for Facebook Fans and Twitter Followers, let's take a break from all the social media hype and talk about what's really hot: The Mobile Web. Microsoft Tag projects that mobile internet usage will exceed desktop usage by 2014, and Apple is spending millions to convince app developers and mobile consumers that the majority of that traffic will be coming from iPhones. That is possible, but far from likely. Here is why: http://www.pervasivepersuasion.com/webdesignmiamiflorida/1030.php http://www.pervasivepersuasion.com/webdesignmiamiflorida/1030.php PervasivePersuasion.com (Web Design::Miami Florida). According to the Associated Press, with the release of their 5-4 decision re Citizens United v. Federal Election Commission on Thursday 21 January 2010 the Supreme Court of the United States (SCOTUS) made it legal for corporations to "spend as freely as they like to support or oppose candidates for president and Congress". Effectively granting corporate entities the status of "supercitizen", going forward our multinational corporate giants -- apparently even those with foreign ownership -- can for all intents and purposes buy and sell popular votes and political candidates as easily as if they were commodities like oil or sugar. In recognition of "the rise of the corporations", Miami web designer Bruce Arnold was inspired to improve upon this earlier attempt at giving Ole Glory a makeover so that the Stars-and-Stripes more accurately reflects the core political value of contemporary America: Sold Glory http://archive.constantcontact.com/fs004/1011114309989/archive/1102943753455.html http://archive.constantcontact.com/fs004/1011114309989/archive/1102943753455.html Haiti Earthquake Disaster: Care, But Be Careful <br /><br /> A Public Service Message from Miami Web Design firm http://PervasivePersuasion.com <br /><br /> Three days ago, a 7.0 earthquake hit Haiti's capital Port-Au-Prince and caused massive devastation to the city. The death toll is expected to be in the tens of thousands or worse, and a massive response by government agencies and non-profits has already begun. <br /><br /> CharityNavigator.org has compiled a list of charities that are responding to the crisis. Before you give anything to anyone anywhere, we urge you to click here to view to their list of highly-rated charities: <br /><br /> http://tinyurl.com/yeu83s2 <br /><br /> TIPS FOR FUNDING HAITI RELIEF EFFORTS <br /><br /> Avoid Newly-Formed Charities, Give To An Established Charity That Has Worked In Haiti. Establishing a new charity is hard enough, but in a crisis, the odds of succeeding are slim to none. Think of it this way: would you entrust all your savings in a financial firm that just opened, doesn't even have stationery, and whose employees have no experience in investing money? Doubtful. Choose a highly-rated charity with a proven track record of success in providing disaster relief and that has worked in Haiti. <br /><br /> Do Not Give To The Haitian Government. Haiti is said to have politicians and government officials even more corrupt than our own. And news reports post-earthquake indicate that the government is pretty much not functioning anyway. If that isn't reason enough not to give directly to the Haiti government, then consider the fact that contributions to foreign governments are not tax deductible. <br /><br /> Designate Your Investment. Generally, it is best to trust your chosen charity to spend your donation as it sees fit. But with disaster-related giving, you should specify that you want your donation only used to respond to this particular crisis. <br /><br /> Do Not Send Supplies. Knowing that millions of people are desperately in need of food and water, it is hard not to want to pack up a box of supplies and send it to Haiti. But this type of philanthropy is simply not practical or efficient. Even if mail could get to Haiti, no one is set up to receive these goods, much less organize and distribute them to the victims. Furthermore, charities are often able to partner with companies to acquire large amounts of in-kind donations such as bottled water and new clothing. Instead of boxing up and sending your old clothing, have a garage sale and turn your used goods into cash and donate that to a worthy charity. <br /><br /> Be Careful Of Email Solicitations. Be leery of people that contact you claiming to be a victim. Unless you personally know someone in Haiti, anyone alleging to be in this position is most likely part of a scam. Obviously, people affected by the earthquake are in no position to contact you directly for assistance. <br /><br /> Delete Unsolicited Emails With Attachments. Never respond to unsolicited emails. Do not open any attachments to these emails even if they claim to contain pictures from Haiti. These attachments are probably viruses. <br /><br /> Consider The Nature Of A Charity's Work. Not every charity is responding in the same way. Some are providing medical assistance, some shelter, some food and water. Others will be more focused on either short term or long term rebuilding efforts. And some are just helping to fundraise for other nonprofits. Think about what it is you want your philanthropic investment to accomplish, and then take the time to find the charities doing that work. CharityNavigator.org provides a link to each charity's website so that you can quickly learn more about their plans to help in Haiti. <br /><br /> Be Inspired By Social Media, But Still Do Your Homework. Social networking tools like Twitter, Facebook, YouTube and blogs are delivering heart-wrenching images and information about Haiti to our computers and phones. Many of them include pleas to donate. While these tools can have a moving impact and ignite the desire to help, you should not blindly give via these vehicles. You must take the time to investigate the groups behind such pleas for help to assure that it comes from a legitimate nonprofit. <br /><br /> Avoid Telemarketers. As always, hang up the phone and do your homework, then give directly to a charity. <br /><br /> Do Not Expect Immediate Results, But Do Keep Tabs On What Your Donation Accomplishes. It takes time for charities to mobilize, to assess the problems that need to be addressed and to develop effective solutions. Donors need to be patient so charities will not feel pressured to plunge in and offer ineffective aid, simply to placate impatient donors. That doesn't mean donors shouldn't hold the charities accountable for delivering on their promises! Be sure to follow up with the charity in a few months to find out (a) how your donation was put to use and (b) if the organization needs additional support to complete the recovery effort. <br /><br /> [ Content sourced from CharityNavigator.org ] http://archive.constantcontact.com/fs004/1011114309989/archive/1102866331598.html http://archive.constantcontact.com/fs004/1011114309989/archive/1102866331598.html PervasivePersuasion.com (Web Design::Miami Florida). Cable and Internet giant Comcast has just announced that it's merging with NBC Universal to form one of the most powerful media companies in the world. Washington and Wall Street are already saying this mega-merger is a done deal. If we don't act now to stop it, we'll have even more corporate control of our media, higher prices and fewer choices - online and on TV. It's a marriage made in hell, and we need a citizens' uprising to stop the merger. [ Join the Uprising Against the Mega-Merger ] Help us get 100,000 people to tell President Obama to make good on his campaign pledge to act "against the excessive concentration of [media] power in the hands of any one corporation, interest or small group." It's time for the president to keep his promise. More... http://archive.constantcontact.com/fs004/1011114309989/archive/1102788656147.html http://archive.constantcontact.com/fs004/1011114309989/archive/1102788656147.html PervasivePersuasion.com (Web Design::Miami Florida). When we log onto the Internet, we take a lot of things for granted. We assume we will be able to access any Web site we want, whenever we want, and at the fastest possible speed, regardless of whether it's a corporate site or a mom-and-pop page. We assume that we can use any service we like, and at any time we choose. Net Neutrality makes all of this possible. What is "Net Neutrality"? Net Neutrality is the guiding principle that preserves the free and open Internet. It simply means no discrimination. Net Neutrality prevents Internet providers from blocking, speeding up or slowing down Web content based on its source, ownership or destination. It is the reason the Internet has driven economic innovation, democratic participation and free speech online. It protects the consumer's right to use any equipment, content, application or service without interference from the network provider. With Net Neutrality, the network's only job is to move data - not to choose which data to privilege with higher quality service. Who wants to get rid of Net Neutrality? The nation's largest telephone and cable companies - including ATT, Verizon, Comcast and Time Warner Cable - want to be Internet gatekeepers, deciding which websites go fast or slow and which won't load at all. They want to tax content providers to guarantee speedy delivery of their data. And they want to discriminate in favor of their own search engines, Internet phone services and streaming video - while slowing down or blocking services offered by their competitors. These companies have a new vision for the Internet. Instead of a level playing field, they want to reserve express lanes for their own content and services - or those of big corporations that can afford the steep tolls - and leave the rest of us on a winding dirt road. The big phone and cable companies are spending hundreds of millions of dollars lobbying Congress and the Federal Communications Commission to gut Net Neutrality, putting the future of the Internet at risk... http://www.pervasivepersuasion.com/webdesignmiamiflorida/1026.php http://www.pervasivepersuasion.com/webdesignmiamiflorida/1026.php PervasivePersuasion.com (Web Design::Miami Florida). The single most objective measure of the quality of a website and the credibility of its designer is compliance with the professional web design standards promulgated by the World Wide Web Consortium. The "W3C" was established in 1994 to guide the Web to its full potential by developing standards and protocols that promote innovation while assuring interoperability and ... http://www.pervasivepersuasion.com/webdesignmiamiflorida/1025.php http://www.pervasivepersuasion.com/webdesignmiamiflorida/1025.php PervasivePersuasion.com (Web Design::Miami Florida). Secret #1: Focus: The more focused a website is, the more successful it is likely to be. If you try to be everything to everybody, you end up being nothing to nobody. Instead, offer a specific product, selection, service or proposition, tailored and targeted to a specific identifiable market segment. If you have diverse offerings, promote them using separate domains and individually-focused websites... http://www.pervasivepersuasion.com/webdesignmiamiflorida/1024.php http://www.pervasivepersuasion.com/webdesignmiamiflorida/1024.php PervasivePersuasion.com (Web Design::Miami Florida). The World Wide Web is a medium through which millions of websites serve up billions of web pages written in a language called HTML and interconnected via hypertext links ... also called hyperlinks ... or simply links. Links are selectable connections between one web page and another. The most common form of link is a highlighted image or string of text which, when selected by the click of a mouse or press of a key, retrieves a desired page or object for viewing. The highlighted image or text is called an anchor, which together with its uniform resource locator or URL reference comprises the link. Links are what makes the World Wide Web a "web". And the quality of links can have a big impact on both search engine rankings and the overall success of a website. They can be categorized based on what they connect... http://www.pervasivepersuasion.com/webdesignmiamiflorida/1023.php http://www.pervasivepersuasion.com/webdesignmiamiflorida/1023.php PervasivePersuasion.com (Web Design::Miami Florida). The World Wide Web Consortium ( W3C ) was established in 1994 to lead the Web to its full potential by developing standards that encourage innovation while assuring interoperability. Validating compliance with these protocols insures that all prospects, clients, customers and others have equal access to the resources of your website, regardless of their choice of web browser or computer system. The importance of HTML and CSS validation to winning web design is frequently overlooked, but should not be underestimated... http://www.pervasivepersuasion.com/webdesignmiamiflorida/1022.php http://www.pervasivepersuasion.com/webdesignmiamiflorida/1022.php PervasivePersuasion.com (Web Design::Miami Florida). Professional web design assures that all-important first impression conveyed by your website is positive. But what, exactly, makes a website look "professional"? A common answer is "I can't define it, but I know it when I see it." Actually, professionalism is defined as "adherence to professional standards in the application of the expert knowledge base and skill sets associated with a specific field of endeavor." And in this case, the field of endeavor is web design. Walk into any Barnes & Noble and you'll find shelves--if not aisles--filled with books about web design. We will not attempt to replicate that knowledge base here, but we will make two observations... http://www.pervasivepersuasion.com/webdesignmiamiflorida/1021.php http://www.pervasivepersuasion.com/webdesignmiamiflorida/1021.php PervasivePersuasion.com (Web Design::Miami Florida). In dictionary-speak, a message is persuasive if it has the power to induce someone to undertake a course of action or embrace a point of view by means of argument, reasoning, request, petition or plea. In web parlance, that "someone" is a qualified visitor to your website, and the objective is to convince them to execute your call-to-action, usually an invitation to: click, as in a BUY NOW, ADD TO CART or SUBMIT button; call, as in your toll-free telephone number; or come by, as in physically show up at your... http://www.pervasivepersuasion.com/webdesignmiamiflorida/1020.php http://www.pervasivepersuasion.com/webdesignmiamiflorida/1020.php PervasivePersuasion.com (Web Design::Miami Florida). Pervasive Positioning(tm) brings qualified traffic to your website, but compelling differentiation is what converts them into clients and customers. Differentiators are what you combine to create the unique selling propositions (USPs) that distinguish your offerings from those of the competition. The most compelling differentiator is to be the exclusive source for a valuable commodity or solution. Next come the superlative differentiators like Best, Highest, Most Popular or Number One. Then there are comparative differentiators like Better, Faster, Higher or Lower. Price-based differentiation is the least compelling, and the most difficult to... http://www.pervasivepersuasion.com/webdesignmiamiflorida/1019.php http://www.pervasivepersuasion.com/webdesignmiamiflorida/1019.php PervasivePersuasion.com (Web Design::Miami Florida). I rolled to a stop for a red light at a semi-busy South Florida intersection the other day. And just off the pavement on my right I saw a small yard sign that read "WEBSITES FOR $395". Being a professional web designer, the response that sign elicited was mixed. I didn't know whether to laugh at the absurdity, or shake my head in dismay. Here is why... http://www.pervasivepersuasion.com/webdesignmiamiflorida/1018.php http://www.pervasivepersuasion.com/webdesignmiamiflorida/1018.php PervasivePersuasion.com (Web Design::Miami Florida). If you're an executive with AIG or GM, you can lose billions and still fly private jets to five-star getaways because Uncle Sam has granted you "too big to fail" status. Or, if your name is Bernie Madoff, all you need is paper profits to bag billions from the trust(s) of your investors. For the rest of us, our business operations must generate bankable bottom-line earnings if we are to survive and succeed... http://www.pervasivepersuasion.com/webdesignmiamiflorida/1017.php http://www.pervasivepersuasion.com/webdesignmiamiflorida/1017.php PervasivePersuasion.com (Web Design::Miami Florida). Marketing ROI should be a key factor in determining media mix. Website and search marketing can be 3 to 10 times more effective than ads placed in print or broadcast media. A marketing mix that integrates offline with online elements is advisable. And in most cases, website and search marketing is where you should center your efforts. Here are seven routes to recession-proof web marketing revenues... http://www.pervasivepersuasion.com/webdesignmiamiflorida/1016.php http://www.pervasivepersuasion.com/webdesignmiamiflorida/1016.php PervasivePersuasion.com (Web Design::Miami Florida). Regardless of who wins the White House next Tuesday, and no matter what remuda of Republocrats controls our Congress thereafter, the recently exposed excesses of Wall Street's Bonus Buccaneer CEOs guarantee increased scrutiny and accountability for executives at all levels and in all arenas, including and perhaps especially that of the... http://www.pervasivepersuasion.com/webdesignmiamiflorida/1015.php http://www.pervasivepersuasion.com/webdesignmiamiflorida/1015.php PervasivePersuasion.com (Web Design::Miami Florida). The more focused your website is, the more effective it will be. Highly successful websites project a clear message that is tailored to a specific audience, concentrated on a specific proposition, and targeted for a specific action. Heeding these three warnings will keep your message from meandering... http://www.pervasivepersuasion.com/webdesignmiamiflorida/1014.php http://www.pervasivepersuasion.com/webdesignmiamiflorida/1014.php PervasivePersuasion.com (Web Design::Miami Florida). The single most objective measure of the quality of a website--and the credibility and capabilities of its designer--is compliance with the professional web design standards promulgated by the World Wide Web Consortium... http://www.pervasivepersuasion.com/webdesignmiamiflorida/1013.php http://www.pervasivepersuasion.com/webdesignmiamiflorida/1013.php PervasivePersuasion.com (Web Design::Miami Florida). One thing 30 years in the IT industry has taught me is that the more things change, the more they stay the same. Another is that the only memory we seem to access is short-term. Yet another is that techno-marketeers rely on that, so they can put labels like "revolutionary" and "innovative" on platforms, products and services that are mere re-inventions of the wheel ... and often poor copies at that. A good example is all the buzz about "Cloud Computing" in general and "SaaS"... http://www.pervasivepersuasion.com/webdesignmiamiflorida/1012.php http://www.pervasivepersuasion.com/webdesignmiamiflorida/1012.php PervasivePersuasion.com (Web Design::Miami Beach FL). This headline recently appeared in several places across the Web: "Salesforce.com Passes $1 Billion Annual Revenue Mark" THIS IS NOT TRUE. I don't know whether this material misstatement arose from media manipulation or an honest mistake, but it's genesis is most likely this 20 August 2008 press release... http://www.pervasivepersuasion.com/webdesignmiamiflorida/1011.php http://www.pervasivepersuasion.com/webdesignmiamiflorida/1011.php PervasivePersuasion.com (Web Design::Miami Beach FL). I invite you to go to Yahoo.com and run searches on the following quoted terms: "Barack Obama", "John McCain", and "Web 2.0". I just did, and Yahoo returned 302 million results for "Barack Obama", 220 million for "John McCain", and 286 million for Web 2.0. This little exercise suggests that "Web 2.0" is as significant as the contenders for our nation's highest political office. But for many, it also begs the question, "Just what does Web 2.0 mean, anyway?" http://www.pervasivepersuasion.com/webdesignmiamiflorida/1010.php http://www.pervasivepersuasion.com/webdesignmiamiflorida/1010.php PervasivePersuasion.com (Web Design::Miami Beach FL). When people go to your website, what do they see? The same thing you see, right? Maybe so. Maybe no... In fact, hundreds of different web surfers could land on your home page with no two of them seeing exactly the same thing! http://www.pervasivepersuasion.com/webdesignmiamiflorida/1009.php http://www.pervasivepersuasion.com/webdesignmiamiflorida/1009.php PervasivePersuasion.com (Web Design::Miami Beach FL). When someone mis-types a URL (web page address) or clicks a bad link to your website, do they get a cold "404: PAGE NOT FOUND" error message, or a warm invitation to surf your site? http://www.pervasivepersuasion.com/local_search_submissions.php http://www.pervasivepersuasion.com/local_search_submissions.php PervasivePersuasion.com (Web Design::Miami Beach FL). As you probably know by now, 99% of all Internet surfers use search engines to find what they are looking for, and the best place to be found is on the first screen of results returned by Google or Yahoo... http://www.pervasivepersuasion.com/web_designer_fort_lauderdale.php http://www.pervasivepersuasion.com/web_designer_fort_lauderdale.php PervasivePersuasion.com (Web Design::Miami Beach FL). Define and refine your value proposition. If possible, leverage your strengths to add more "value" to that "proposition". Cultivate new client, customer, and business partner relationships, but also make sure you are sustaining those you already have in place. Get back to the basics, do what you do best, and do it for those who need and appreciate it the most. In a word, focus. http://www.pervasivepersuasion.com/website_design_west_palm_beach.php http://www.pervasivepersuasion.com/website_design_west_palm_beach.php PervasivePersuasion.com (Web Design::Miami Beach FL). Compile and communicate the distinct advantages of your products or services over those of your competitors. Make sure every element of your marketing mix broadcasts the benefits of doing business with you. Reinforce your claims with testimonials, and back up promises with a guarantee. Maximizing conversions is all about standing out from the pack, which mandates differentiation. http://www.pervasivepersuasion.com/website_designer_florida_keys.php http://www.pervasivepersuasion.com/website_designer_florida_keys.php PervasivePersuasion.com (Web Design::Miami Beach FL). Online marketing is more "pull" than "push". The idea is not to hard-sell the prospect, but rather to give them all the information they need to accept your proposition and answer your call-to-action. The key here is to convey your offerings clearly, consistently and convincingly, so as to influence your prospect to make the desired decision. This requires persuasiveness. http://www.pervasivepersuasion.com/south_florida_web_design.php http://www.pervasivepersuasion.com/south_florida_web_design.php PervasivePersuasion.com (Web Design::Miami Beach FL). Successful websites couple persuasive messaging with professional presentation, and identifying the right mix of "what" with "how" demands more than just artistic inspiration. It requires expert implementation of a proven methodology, research prior to development, and measurement after deployment. Doing it right means not having to do it over. The discipline to assure that is professionalism. http://www.pervasivepersuasion.com/w3c_standards_compliance.php http://www.pervasivepersuasion.com/w3c_standards_compliance.php PervasivePersuasion.com (Web Design::Miami Beach FL). 99% of all website traffic is generated by search engines, and 97% of all that traffic goes to the first 20 listings. Top search rankings are crucial for website traffic, but getting blacklisted for using "black-hat" SEO tricks can mean no traffic at all! Web design that violates World Wide Web Consortium technology standards can be damaging as well. The safe play here is compliance. http://www.pervasivepersuasion.com/palm_beach_website_design.php http://www.pervasivepersuasion.com/palm_beach_website_design.php PervasivePersuasion.com (Web Design::Miami Beach FL). In the real world, "who" you know can mean more than "what" you know. And in cyberspace, "where" you are linked can mean more than "what" you offer. Link-building can create more business opportunities than any trade show, industry conference, or chamber networking function. These virtual connections are what makes the Web a "web"! What it's all about is links. http://www.pervasivepersuasion.com/boca_raton_website_designer.php http://www.pervasivepersuasion.com/boca_raton_website_designer.php PervasivePersuasion.com (Web Design::Miami Beach FL). Effective online marketing is about optimizing one simple formula: SUCCESS = TRAFFIC x CONVERSION. Conversion is a function of messaging and presentation, but there can be no converts unless you first have Traffic. To get traffic, you must have top search rankings on the right key phrases, and that comes from positioning. The bottom line is this: 99% of Internet surfers use search engines to find what they need, and 97% of all that traffic is captured by the first 20 listings on any search.