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Dear Bruce,
BRUCE ARNOLD is sending you
this newsletter to help you make better use of the Internet for business
results and personal success. This is a complimentary publication. You can
unsubscribe at any time by clicking the SafeUnsubscribe(tm) link
below.
Pervasive Persuasion™ is web design for successful Internet
marketing. It is Bruce Arnold's powerful new methodology that engineers
exposure, generates traffic, and cultivates customers by combining
persuasive messaging, professional presentation, and
pervasive positioning™ with W3C compliance. Here is more ...
Persuasive Messaging
 The Internet is a medium for instantaneous
information interchange. Business web pages communicate marketing messages
through that medium. Like any other marketing message, an effective web
page must quickly and explicitly convey a:
- Valuable proposition, with a
- Distinctive differentiator, and a
- Clear call to action.
click
here for more ...
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Professional Presentation |
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 Successful marketers know that you only get
one chance to make a first impression. In cyberspace, your
website is your business, and the impression it makes when
visitors first click through can make a small business look Fortune
500 ... or a global enterprise look like a spam merchant.
Professional presentation is key to capturing and keeping
cyberspace customers. It requires a polished and artful composition
of:
- Concise content,
- Illuminating imagery, and
- Alluring architecture.
click
here for more ... »
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Pervasive Positioning |
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 99% of all Internet users reference search
engines to find what they need. 97% of that traffic goes to the
first 20 websites returned by a search. Keyword optimization and
search engine positioning is how you get into that "Top 20".
Search engine positioning is an art that goes far beyond
keyword stuffing and META tags. Pervasive Positioning™ is a science
that goes way beyond that. It is a multidimensional discipline
targeting guaranteed delivery of qualified traffic via:
- Submitting deep,
- Matching wide, and
- Ranking high.
click
here for more ... »
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W3C Compliance |
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 The World Wide Web Consortium (W3C) was
established in 1994 to lead the Web to its full potential by
developing standards and protocols that promote its evolution while
assuring interoperability. Validating web page adherence to these
standards and protocols insures that all users--regardless of their
culture, language, education, ability, material resources, access
devices or physical limitations--have equal access to the resources
of your website.
W3C compliance assures that your web pages
are:
- Viewable regardless of browser,
- Readable by search engine spiders, and
- Maximizing your website R.O.I.!
click
here for more ... »
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99 ... 97 ... 95 ... 75 |
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 99% of all Internet users
reference search engines to find what they are looking for. 97% of
that traffic goes to the Top 20 listings for any given search.
95% of Bruce Arnold's web clients hold multiple Top 20 positions
for their targeted search terms. Over 75% of Bruce Arnold's web
clients hold multiple NUMBER ONE positions on major search engines.
In other words, Bruce Arnold (re)designs websites so that they look
good, rank high, get traffic and generate revenue for their owners.
Isn't that really what business web design should be about?
click
here for our kudos ... »
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