Bruce Arnold's Web Marketing Tips )
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in this issue
  • What W3C Standards Are
  • Why Validation is Important
  • How To Test Compliance
  • How To Get Compliant
  • 99 ... 97 ... 95 ... 75

  • Dear Bruce,

    BRUCE ARNOLD is sending you this newsletter to help you make better use of the Internet for business results and personal success. This is a complimentary publication. You can unsubscribe at any time by clicking the SafeUnsubscribe(tm) link below.

    According to a January 2005 survey of all web design firms with page one placements on Google, MSN Search or Yahoo for the term web design miami, only Pervasive Persuasion.com was found to have 100% W3C standards compliant coding. The other 25 sites tested were found to have as many as 171 errors on their home page alone! Should they be concerned? Yes. Should you? YES. To find out why, please read on....

    What W3C Standards Are

    The World Wide Web Consortium (W3C) was established in 1994 to lead the World Wide Web to its full potential by developing standards and protocols that promote its evolution while assuring interoperability. Validating web page adherence to these standards and protocols insures that all users--regardless of their culture, language, education, ability, material resources, access devices or physical limitations--have equal access to the resources of your website.

    click here for W3C standards compliant web design

    Why Validation is Important
    The importance of HTML and CSS validation to winning web design is frequently overlooked, but should not be underestimated:

    Validating W3C standards compliance assures that your web pages can be properly read and interpreted, regardless of what standards-compliant user agent might be employed. These include Internet Explorer, Netscape Navigator, Mozilla Firefox, all other graphical browsers, text-mode browsers, text-to-speech synthesizers, site robots, language translators and search engine spiders.

    The primary concern of every professional web designer should be to produce a website that promotes the products and services of the client to all potential customers. Web pages that can only be viewed properly on select browsers will frustrate visitors and thereby limit sales opportunities.

    click here for W3C standards compliant web design »

    How To Test Compliance
    Are your web pages W3C standards compliant? It's easy enough to find out. Simply submit your web pages for validation here:

    http://validator.w3.org/

    If your website employs CSS (cascading style sheets), and it probably should, submit your style sheets for validation here:

    http://jigsaw.w3.org/css-validator/

    How To Get Compliant
    If the W3C Validators (see links above) find errors in your HTML or CSS, then it may be time to consider redesigning your website. If that is the case, then your next step might be to run some web pages from your web designer's website through the validators. If you find errors there, then it may be time to consider hiring a new web designer.

    Beginning this month, Bruce Arnold now offers W3C Standards Compliance for every web page we design or re-design at no additional charge. Let Bruce Arnold (re)design your website ... you are guaranteed the highest level of quality assurance ... and the highest potential return on your website investment!

    click here for W3C standards compliant web design »

    99 ... 97 ... 95 ... 75
    99% of all Internet users reference search engines to find what they are looking for. 97% of that traffic goes to the Top 20 listings for any given search. 95% of Bruce Arnold's web clients hold multiple Top 20 positions for their targeted search terms. Over 75% of Bruce Arnold's web clients hold multiple NUMBER ONE positions on major search engines. In other words, Bruce Arnold (re)designs websites so that they look good, rank high, get traffic and generate revenue for their owners. Isn't that really what business web design should be about?

    click here for our kudos ... »

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