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Dear Bruce,
BRUCE
ARNOLD is
sending you this
newsletter to help
you make better use of the
Internet for business results and personal success.
This is a complimentary publication. You
can unsubscribe at any time by clicking the
SafeUnsubscribe(tm) link below.
Lately our Inboxes have been flooded with solicitations
from "search engine experts" claiming to deliver top
rankings without web page changes,
or that paying them a monthly fee to re-submit
your website is the key to Top 20 positioning. Most of
these scam artists have foreign registrations,
no published names or addresses, no way to reach
them except by contact form, and if you challenge their
claims you get no verifiable response. They
are selling blue sky, my friends, and here are a few
more things you need to know:
Web design and search engine positioning is one process.
If a web designer offers you a beautiful website, but
the proposal does not include search engine positioning,
what they are offering to build you is a "Galleria in the
Everglades". It may look good, but nobody will ever
see it! Why? Because 99% of all Internet users
reference search engines to find what they are looking
for. Not ads, not Yellow Pages, and not
word-of-mouth ... search engines. What's more, 97%
of that traffic goes
to the websites ranking in the first 20 positions of any
given search. So in short, if your website does not
have Top 20 positioning, it really doesn't matter how
attractive your web pages are, because your market
will never see them.
If a "search engine expert" claims they can deliver Top
20 rankings without modifying your web pages, we
suggest you delete their email or politely end their
telephone call. There are two--and only
two--legitimate ways to improve your search engine
rankings: (1) optimizing your web pages at the source
level, and (2) optimizing the quality and quantity of
your incoming links. Beyond that, there are gateway
pages, redirects, page piracy and any number of
unscrupulous ways to get to the top of the pyramid.
But if you employ them--knowingly or not--be prepared
to be penalized or even blacklisted. (If that
has already happened to you, give us a call and we can
help.)
The bottom line is this: Web page design and search
engine positioning are inextricably interwined.
Attempting one without the other is always
expensive ... and often futile.
click here for more ...
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Keyword optimization is not search engine positioning. |
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Keyword optimization is a fundamental element of
search engine positioning, but it is only part of the
process. "Search engine positioning" is a
comprehensive, strategic methodology for the
achievement of high search engine rankings on targeted
keyphrases. "Keyword optimization", on the other
hand, is the tactical process of maximizing the
ranking potential of a given web object (e.g.
URL, page, source component or link) for a given
keyphrase.
Keyword optimization may or may not result in effective
search engine positioning, depending on (a) how the
keywords are selected, and (b) how the optimization is
applied. With Pervasive Persuasion™, our
proprietary methodology for integrated web design and
search engine positioning, keywords are selected based
on a sophisticated process of "context
research". The resulting optimization is then applied to
every object, disseminated through every outlet,
and then monitored to assure attainment of Pervasive
Positioning™.
If you are paying a web designer to "optimize" your web
pages, or a search engine placement firm a monthly fee
for ranking or monitoring services, be sure you
understand what you are paying for, and use some
objective measure to gauge your results.
we can help you with that ... »
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It does not matter how often you submit. |
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If you've been on the 'Net for any amount of time, you
have probably seen dozens of
solicitations from search engine submission outfits
offering to regularly submit your website to multiple
search engines in exchange for a monthly fee. Should
you sign up for this service? And if you already have,
are you receiving any benefit?
The answer to both of these questions is: Probably
not. The fact that they may be automatically
resubmitting your domain name to search engines
every month may give them a justification for billing,
and give
you a warm fuzzy feeling, but the benefits may not go
beyond that.
WHAT YOU SUBMIT TO THE SEARCH ENGINES IS MUCH
MORE IMPORTANT THAN HOW OFTEN YOU
SUBMIT IT. If your website is enjoying high search
engine rankings, it likely has much to do with how well
your web pages are designed and linked, and little to do
with how often they are submitted. If your website
has been dropped from a given search engine index,
then sure, resubmission is mandatory. But if that is the
case, you'd best go beyond resubmission and
investigate why it was dropped.
we can help you with that ... »
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Search engines do not sell placement. |
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A valued client and friend of mine recently received a
telephone call from someone claiming to work for Google
and offering to sell him top rankings on their search
engine. As our client, that need was covered, but my
friend called me to ask if
Google was in fact selling search engine placement.
The answer is an emphatic NO. Here is their official
position on the question:
"Google's complex, automated methods make human
tampering with our results extremely difficult. And
though we do run relevant ads above and next to our
results, Google does not sell placement within the
results themselves (i.e., no one can buy a higher
PageRank). A Google search is an easy, honest and
objective way to find high-quality websites with
information relevant to your search."--Source:
Google.com
Natural search engine rankings are earned through
effective and integrated web design and search engine
positioning. They cannot be bought ... not on Google,
Yahoo, MSN, AltaVista, Lycos or anywhere else.
we can help you with that ... »
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Google is something ... but not everything. |
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Google is generally acknowledged as the web's leading
general purpose search engine, and their initial public
offering has brought them a lot of additional exposure
this year. Top rankings on Google are something ... but
not everything:
Search engines are the primary portals to the World
Wide Web, but there are many others. General purpose
search engines receive the majority of all web search
requests, but there are many others. The top ten
search engines generate 80 percent of all search
traffic, but the 20% generated by others represents
millions of exposures. Google, Yahoo and MSN
Search are the big three of the top ten, and Top 20
rankings on any two of them could bring you a flood of
qualified website traffic.
we can help you with that ... »
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99 ... 97 ... 95 ... 75 |
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99% of all Internet users reference search engines to
find what they are looking for. 97% of that traffic goes
to the Top 20 listings for any given search. 95% of
Bruce Arnold's web clients hold multiple Top 20
positions for their targeted search terms. Over 75% of
Bruce Arnold's web clients hold multiple NUMBER ONE
positions on major search engines.
In other words, Bruce Arnold (re)designs websites so
that they look good, rank high, get traffic and generate
revenue for their owners. Isn't that really what
business web design should be about?
click here for our kudos ... »
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