in this issue #1: (Re) Branding #2: (Re) Hosting #3: (Re) Design #4: Keyword Targeting #5: Keyword Optimization #6: Link Promotion #7: Search Engine Submission #8: Search Engine Positioning

In the eCommerce world, happiness can be defined as "qualified website traffic". Here are eight ways we can bring more qualified traffic to your site ... and generate greater returns from your Internet investment:

#1: (Re) Branding

We recently searched Google for a "CPA". All of the top 10 web pages returned had "CPA" as part of their domain name. We tapped Yahoo for "Pinecrest business" references, and saw that 7 of the first 10 listings had either "Pinecrest" or "business" in their web address. And when we went to MSN Search seeking a "Broward dentist", 5 of the first 6 matches had either "Broward" or "dentist" in their domain name, and 2 of the top 3 had both.

Web pages that rank high on keyword searches get far more qualified website traffic than those that don't. Your domain name will impact where you rank, and we can help you choose (or transfer to) the best possible name for your business objectives.

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	#2: (Re) Hosting
You may have seen the cartoon with a canine on a keyboard. The caption reads "On the Internet, no one knows you're a dog." Maybe so ... maybe no: If you are using a sub-domain or free hosting service, those pop-up ads and top-of-page banners may be saving you a few cents a day, but they may also be hurting your image and costing you business. And if first-time prospects have problems downloading your pages due to slow servers or service outages, don't expect them to return. If your website gives visitors a pleasurable experience, they will come back for more. If your present web hosting platform doesn't contribute to that experience, we can help you migrate to one that will. click here for more ... »

	#3: (Re) Design
The World Wide Web is an ever-evolving, multimedia canvas. Web pages can be built with a scanned logo and a few lines of HTML, or a million dollars worth of FLASH animation and JAVA coding. Those fancy, five-megabyte intro animations can be breathtakingly impressive if you have a T1 line, but few people will wait for the ten minutes it takes to download them using AOL and a dial-up modem. If your web pages were built with a do-it-yourself toolkit, or if you are using frames or slow-loading GIF buttons, then it may be time for a facelift. We will apply state-of-the-art technologies in (re)designing your website. More importantly, we will apply reason and restraint: Your web pages will be attractive in terms of delivery as well as appearance. People will come ... and they will come back. click here for more ... »

	#4: Keyword Targeting
Your market may never find you unless you rank high on the right keywords in major search engines. To do that, you must target the keywords OTHERS might use when looking for products or services like yours. For example, you may be an "otorhinolaryngologist", but to most of us you are an "ear nose and throat doctor": Yahoo shows 1,820 references for "otorhinolaryngologist", but 569,000 references for "ear nose and throat doctor". So, what should you target? That depends. If you want physician referrals, you might choose "otorhinolaryngologist". If you want to attract patients directly, you might opt for "ear nose and throat doctor". Keyword targeting begins with a context index, and we have a proven, proprietary method for building one that will get results. click here for more ... »

	#5: Keyword Optimization
Knowing which keywords to target is important. Knowing how to optimize for those keywords is equally important. Keyword optimization is the art and science of coding web pages so as to (1) maximize the likelihood that the page will rank high in search engine results for targeted keywords; and at the same time (2) minimize the likelihood that the page ranking will be penalized for spamming an index; while (3) keeping it all transparent to the typical web page visitor. Keyword optimization goes far beyond the proper use of META KEYWORD tags ... and we know how far to go. click here for more ... »

	#6: Link Promotion
Links are a great way to increase website traffic, especially if they are free or reciprocal links. A word of caution about paid or "sponsored" links: We have a friend who recently paid $90 to have a link included for 3 months in a directory claiming "300,000 hits a month". Sounds like a lot of exposure, but actually: A "hit" is a server request, and each time a web page is accessed, an average of 10 hits are generated. So, 300,000 hits boils down to 30,000 visits. The directory had a separate page for the 50 states, so that's an average of 600 visits per page. Her listing was on a page with 24 others, which yields an optimistic expectation of 24 visits (600/25) per month. That means she paid $90 for an expectation of 72 (24*3) visits. Was that a good deal? Time will tell. The important thing is to place as many links to your site as you can, and know what you're buying if you pay for a listing. We can help you with both. click here for more ... »

	#7: Search Engine Submission
Jetsetters know that the coolest venues often have no signs to betray their location to the public. Instead, they rely on "buzz" and the old velvet rope trick (which is really a sign, after all) to bring in the right clientele. We have not seen either of these approaches successfully applied to generating qualified website traffic. If you build it, they won't come ... unless you tell them it is there. That means submitting your website to as many search engines and directories as you can. There are two ways to accomplish this: Either (1) prepare to spend several weeks accessing search engine submit pages and filling out online directory listing forms; OR (2) let us use specialized software to automate the process, and submit your site to hundreds of online reference sources in just a few hours. click here for more ... »

	#8: Search Engine Positioning
In the eCommerce arena, the secret to generating qualified traffic is: LOCATION ... LOCATION ... LOCATION! It's the same as in retail, just with two variations: One is that instead of trying to get customers into your store, the goal is to get visitors onto your website. The other is that in the real world, to do that requires being on the right corner, while in cyberspace it requires rank monitoring, activity tracking and webpage tuning to assure that your site shows up in the right searches. The process is called "search engine positioning" ... the output is top rankings on Internet search engines and directories like Google, Yahoo, MSN and AOL Search ... the result is qualified website traffic. We are PROVEN positioning experts ... and here are the numbers: 99% of all internet users reference search engines. 97% of all that traffic goes to the first 20 websites returned by a search. 95% of Bruce Arnold's clients hold 3 or more Top 20 rankings for key terms in major search engines. 75% of Bruce Arnold's clients hold 2 or more NUMBER ONE rankings for key terms in major search engines. click here for our kudos ... »

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