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Dear Bruce,
Successful web marketing requires persuasive
messaging, professional presentation, and
pervasive positioning. Our monthly newsletters will give
you no-nonsense tips on how to achieve all three.
This issue is dedicated to Joachim de Posada,
internationally acclaimed motivational speaker and
author of a killer new book, "How to Survive Among
Piranhas." Check out MotivationalBookSpeaker.com!
Pervasive Positioning vs. SEO
Some think "pervasive positioning" (the
proprietary methodology at the heart of Pervasive
Persuasion) is the same as "search engine
optimization." It is not. For our web clients, that
is very GOOD NEWS! Here's why:
Search engine optimization ("SEO") typically
attempts to achieve high rankings on a few targeted
keyphrases by submitting web pages designed to
exploit the ranking algorithms of specific search
engines. This approach has several drawbacks,
including: (1) A short list of targeted keyphrases may
leave a long list of valuable, traffic-generating
keywords unaddressed; (2) Web pages optimized to
exploit the ranking algorithm of a specific search engine
(e.g. Google) may not rank high on, or even be indexed
by, another search engine (e.g. MSN Search); and (3)
a single change in the targeted algorithm may result in
loss of the web page's rankings and a correspondingly
catastrophic loss in website traffic.
"Pervasive positioning" overcomes these
drawbacks: Targeting is not limited to a few
keyphrases.... Web pages are optimized across multiple
ranking algorithms.... And consequently, the impact of
any single change in any given ranking algorithm on
overall website positioning and traffic is mitigated.
HOW we deliver "pervasive positioning" may be
proprietary, but hopefully WHY you should take
advantage of it is obvious.
click here for more....
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Big Changes at Google |
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Over the past several weeks, you may have noticed
significant changes in your Google search engine
rankings, especially if your rankings are on popular
commercial keywords. Many websites with
long-standing Top 20 rankings dropped precipitously,
or
disappeared altogether. Some reappeared and
recovered ... and some did not.
What happened? Some say Google made changes to
encourage businesses relying on positioning to start
paying for their traffic through AdWords. Google, of
course, denies this. Other say Google went too far in
trying to remove spammers from their listings by
penalizing "over-optimized" pages, and then
back-pedaled.
I say where there's smoke, there's fire, and find
plausibility in either of these speculations.
THE GOOD NEWS here is that websites designed for
pervasive positioning were far less impacted by this
latest "Google Dance" than those who bet the ranch on
Google-specific search engine optimization.
How did your website fare?
click here for more.... »
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Big Changes at Yahoo |
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Until a few days ago, Google's search index powered
Yahoo searches as well as its own, making Google the
undisputed king of the search engine domain.
Not any more. As of February 18, Yahoo fired up its
own powerplant, positioning itself to give Google a run
for the money, and creating a whole new set of ranking
possibilities. Yahoo comes out of the gate with a 27%
search market share to challenge Google's 35%. And
with big brains and deep pockets on both sides of the
fence, who will be the "last engine standing" is
anybody's guess.
THE GOOD NEWS here is that websites designed for
pervasive positioning garnered high rankings in Yahoo's
new search engine immediately and without
modification. In fact, the majority of our web clients
have more and higher rankings under the new scenario
than they did under the old one!
Where does your website rank in the new Yahoo search
engine?
click here for more.... »
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Big Chance to Network! |
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Are you interested in doing more business in Kendall,
Miami or South Florida? Then join the Kendall
Networkers for our Annual Membership Rally!
Please accept this invitation to have breakfast
with me and my fellow Kendall Networkers at 7:30am
Wednesday March 17 at La Carreta restaurant, 11740
SW 88th street (North Kendall Drive), Kendall/Miami
Florida. The Kendall Networkers are a great group of
people to know and do business with, and I am sure
you'll be glad you rolled out of bed to join us!
To RSVP for this excellent business-building
opportunity, please call Bruce Arnold at 786-326-8079,
or send an email to "Bruce@PervasivePersuasion.com".
click here for more.... »
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99 ... 97 ... 95 ... 75 |
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99% of all Internet users reference search engines to
find what they are looking for.
97% of that traffic goes to the Top 20 listings for
any given search.
95% of Bruce Arnold's web clients hold multiple Top
20 positions for their targeted search terms.
Over 75% of Bruce Arnold's web clients hold multiple
NUMBER ONE positions on major search engines.
In other words, Bruce Arnold (re)designs websites so
that they look good, rank high, get traffic, and MAKE
MONEY for their owners. Isn't that really what business
web design should be about?
click here for more.... »
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Web Surfing 101 |
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"Web addresses" and "e-mail addresses" ARE NOT THE
SAME THING.
"Web address" is the common term for a Uniform
Resource Locator, or "URL". A URL is the unique
address for a file that is accessible on the Internet. A
complete URL consists of a
protocol identifier, server name, domain name, and
pathname, as in ...
"http://www.pervasivepersuasion.com/index.html"
... where "http://" specifies the protocol, "www."
the server, "pervasivepersuasion.com" the domain,
and "/index.html" the pathname. Sometimes, parts of a
URL can be omitted and the intended file access will
still be accomplished. Microsoft Internet Explorer
browser, for example, could retrieve the web page
specified above given
simply "http://pervasivepersuasion.com".
An "e-mail address" consists of a mailbox name at a mail
service, in the format "name@mailservice", as in ...
"Bruce@PervasivePersuasion.com"
... where "Bruce" is the mailbox name
and "PervasivePersuasion.com" provides the mailservice
identification.
Simply remember this: An email address ALWAYS
contains one "@" character, while a web address NEVER
contains one.
click here for more definitions.... »
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Share This With Others |
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Some of the information in this newletter may be of
interest or benefit to your friends, colleagues or
business associates, so why not share it with them?
If you view our newsletter as HTML, you can
use the "Forward email" link near the bottom of this
page to forward it to someone else. Or, you
can email them this web page URL, where they can
subscribe to our newsletter or view this and prior issues:
http://PervasivePersuasion.com/web_newsletter.html
click here for more.... »
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