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Dear Bruce,
Successful web marketing requires persuasive
messaging, professional presentation, and
pervasive positioning. Our monthly newsletters will give
you no-nonsense tips on how to achieve all three.
This issue is dedicated to the Pinecrest Business
Association. If you want to promote your business in
Greater Miami and Pinecrest Florida, advertise with
PinecrestBusiness.com!
What is Next
On 15 October 2003, CCN.com posted an article by
Greg Botelho entitled "The Next Information Age."
Along with it was a photo of an Asian woman using
wireless technology to access the Internet, as you see
here. That IS what is next:
A 15 January 2004 article by Jay Lyman posted at
TechNewsWorld.com tells us that in 1997, there were
only 620,000 Internet users in China. Today, there are
nearly 80 million. And with "... a total population of
more than 1.2 billion people, China represents the
largest potential Internet market in the world."
If China is the market for the 21st century, wireless
may be the medium. In the 19th century, the
telegraph and telephone gave birth to
telecommunications. The 20th century added radio,
television, computers and the Internet. Today we
witness "the convergence" ... or as Mr. Botelho
describes it, "... a second Information Age in which
these technologies, and their benefits, will be
accessible anytime, anywhere."
Ahead of us lies a world of wonders. Or at least, a web
without wires....
click here for more....
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What is Now |
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Don't dash down to the Transporter Room just yet, Mr.
Sulu....
Unless you are targeting the techno-elite, don't expect
to find the lion's share of your market clamoring to cop
a squat "in the zone" or jockeying for java in some
Starbucks "hot spot" (Need a translation? Try
Wi-Fi.org). Fact is, most Americans live in a world far,
far
away from the Wireless Wonderland.
In a 15 January 2004 posting to PBS.org, Robert
Cringley claims that ". . . there are still nine dialup
Internet users in the U.S. for every user with
broadband access." With over 126 million Internet
users nationwide, the modem-muddling masses would
amount to over 113 million. And as recently as last
May--according to PewInternet.org--57% of these
slow-surfers had no plans to pony up for a broadband
boost.
Sure, sure ... the day will come when the last dial-up
user disconnects his/her dinosaur and blasts off with
broadband. But that day won't be next Tuesday.
click here for more.... »
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What to Do |
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If megabucks multimedia is your marketplace, then by
all means go ahead and burn a bundle to build that 20
megabyte flash animation and make your web designer
the envy of every Dreamworks engineer! Otherwise ...
you'd best use reason and restraint.
Reason tells us to match your medium to your message
and your market. The younger, more techno-literate,
or more affluent your target ... the more likely they are
to have the bandwidth for big files ... and the ability to
navigate complex presentations. Conversely, if your
market is more mature, has limited computer skills, or
modest budgets ... don't expect them to wait 20
minutes for
your home page to download through a slow modem ...
and don't be surprised if they can't decode cryptic
navigation schemes.
Restraint results in best use of available resources ...
those of your audience as well as your website.
Always think of your virtual visitors as busy people with
short attention spans, and make your presentation
accordingly. And never forget that the lowest
denominator yields the highest results.
Let me repeat that for emphasis: "The lowest
denominator yields the highest results." If
you can appreciate that statement, I expect you'll
WANT to call us. If you cannot ... I suspect you NEED
to call us.
click here for more.... »
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99 ... 97 ... 95 ... 75 |
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99% of all Internet users reference search engines to
find what they are looking for.
97% of that traffic goes to the Top 20 listings for
any given search.
95% of Bruce Arnold's web clients hold multiple Top
20 positions for their targeted search terms.
Over 75% of Bruce Arnold's web clients hold multiple
NUMBER ONE positions on major search engines.
In other words, Bruce Arnold (re)designs websites so
that they look good, rank high, get traffic, and MAKE
MONEY for their owners. Isn't that really what business
web design should be about?
click here for more.... »
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Web Surfing 101 |
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NARROWBAND (e.g. Dial-Up Communications) defined:
Generally, narrowband
describes telecommunication that carries voice
information in a narrow band of frequencies. More
specifically, the term has been used to describe a
specific frequency range set aside by the U.S. FCC for
mobile or radio services, including paging systems, from
50 cps to 64 Kbps.
BROADBAND (e.g. Wireless Communications) defined:
In general, broadband refers to
telecommunication in which a wide band of frequencies
is available to transmit information. Because a wide
band of frequencies is available, information can be
multiplexed and sent on many different frequencies or
channels within the band concurrently, allowing more
information to be transmitted in a given amount of time
(much as more lanes on a highway allow more cars to
travel on it at the same time).
Various definers of broadband have assigned a minimum
data rate to the term. Here are a few:
Newton's Telecom Dictionary: "...greater than a voice
grade line of 3 KHz...some say [it should be at least] 20
KHz."
Jupiter Communications: at least 256 Kbps.
IBM Dictionary of Computing: A broadband channel is "6
MHz wide."
It is generally agreed that Digital Subscriber Line (DSL)
and cable TV are broadband services in the
downstream direction.
Source: WhatIs.com
click here for more definitions.... »
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