in this issue The Truth About "Hits" Web Marketing Forum Ad Banner Exchange A Site Worth Seeing

This issue is dedicated to Adrienne Chiron of TravelTrackers.net (tel. 305-823-0154), my true friend in the travel business.

The Truth About "Hits"

Many people think getting a "hit" on your website means somebody viewed your web pages. Some people think a "hit" means somebody responded to your website's call-to-action by clicking through, calling you, or coming by. A few people think a "hit" means somebody came to your website, liked what they saw, and became a new customer. NONE OF THESE ARE CORRECT. In Internet terminology, a "hit" is defined as "... a single file request in the access log of a web server." In this context, a hit or "file request" does not equate to a web page visited or viewed.

When someone calls up a web page, the page itself is one file request. If that page includes component objects or parts--like embedded flash animations or standardized headers or footers--they each count as a file request. And every graphic on the page, both those you can see and "spacers" used for formatting, each generate a file request. Consequently, it would not be unusual for a single visitor calling up a single web page to generate 100 hits from a single click.

In other words, the presence of hits is an absolute indicator of activity, but hit counts alone don't really mean much. They should never be used as a comparative measure of traffic between two web pages or websites. As we have shown, a website getting 10,000 hits a month might be getting only 100 visitors a month, yet it might be getting twice the traffic of a site that boasts 50,000 hits a month!

"Hits" are not a useful measure of website traffic. "Unique visits" and "page views" are. We will talk more about them in our next issue. If you would like to discuss how this information can be used to increase YOUR website ROI, please give us a call at 786-326-8079 or 954-337-9290.

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	Web Marketing Forum
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	Ad Banner Exchange
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	A Site Worth Seeing
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